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PulseFit Studios
Fitness studio chain
Challenge
PulseFit had five locations but a single dormant Instagram account posting inconsistently — trial-class sign-ups relied entirely on word of mouth and walk-in traffic, with no repeatable social funnel.
Approach
We split content by location, built a weekly reels-first calendar around trainers and member transformations, and layered in a simple comment-to-DM sign-up flow for free trial classes.
Results
- Follower base grew 4.1x in 9 months
- Trial-class bookings from social up 220%
- Two locations now sell out trial slots weekly
GlowAura Cosmetics
Beauty & Personal Care
Challenge
Struggling to build a community and drive engagement organically. Relying entirely on influencer shoutouts with low retention and high follower churn.
Approach
Launched an educational short-form video series focused on ingredient transparency. Integrated Instagram Reels with direct Shopify checkout flows.
Results
- Grew organic Instagram community by 450K authentic followers
- Achieved a consistent 8% engagement rate through Q2 2026
- Organic social now drives 25% of total D2C revenue