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Sundrop Nutrition
D2C health & supplements
Challenge
Sundrop's GA4 setup was firing duplicate purchase events after a checkout redesign, inflating revenue reporting by roughly a third and making it impossible for the team to trust which channels were actually driving sales.
Approach
We rebuilt the tracking plan in GTM with server-side tagging, deduplicated the purchase event against order IDs, and set up a clean channel-attribution dashboard the marketing team could self-serve.
Results
- Revenue reporting accuracy corrected to within 2%
- Reporting time for weekly reviews cut from a full day to under an hour
- Ad budget reallocated toward the two channels actually driving repeat purchases
Streamline Media
Publishing
Challenge
Data fragmentation across multiple properties. The team could not accurately attribute subscriptions to specific content pieces due to a broken Adobe Analytics implementation.
Approach
Completely overhauled the Adobe Analytics workspace. Implemented unified cross-domain tracking and built a custom content-attribution dashboard for the editorial team.
Results
- Subscription attribution accuracy reached 99.5%
- Identified and scaled the top 10% of content driving 80% of revenue in H1 2026
- Eliminated all cross-domain session breakage