The best marketing, advertising, growth & profitability solution for you business

WhatsAPP

+91 8285937242

Audience Management Services – Audience Creation, Audience Segmentation – Custom Audiences Remarketing – Expanding Audience Reach & Acquisition

Effective audience management is essential for optimizing digital marketing efforts, enhancing personalization, and improving conversion rates. Our Audience Management Services leverage powerful tools such as Google Analytics (GA4), Google Ads, Facebook Ads, Adobe Target, and Adobe Audience Manager to create, segment, and target high-value audiences across multiple platforms. Adobe audience manager Facebook integration

Google Analytics & Google Ads Integration

With Google Analytics, we help you create audiences from segments, track user behavior, and build remarketing lists for targeted advertising. Through GA4, we set up predictive audiences to engage users based on actions like “Add to Cart” and “Abandon Cart” behaviors. These insights allow for better retargeting strategies in Google Ads using Lookalike Audiences from Facebook Audiences or other sources. We also enable RLSA (Remarketing Lists for Search Ads) to improve search campaign effectiveness.

We enable businesses to create audiences from segments in Google Analytics and seamlessly integrate them with Google Ads for advanced remarketing strategies. By utilizing predictive audiences and prebuilt audience suggestions, such as Beauty & Fitness registered users or add_to_cart event-based audiences, we refine your targeting strategy for better results. Our services include:

  • Lookalike Retargeting: Using Facebook audiences in Google Ads to expand reach.
  • Abandoned Cart Remarketing: Creating a Lookalike Audience in GA4 to target users who added items to their cart but didn’t complete checkout.
  • Custom Segments & Audience Lists: Identifying new users, non-converted users, organic traffic, paid traffic, and social audiences to build data-driven marketing strategies.

Adobe Target & Adobe Audience Manager

For deeper personalization, we use Adobe Target and Adobe Audience Manager to deliver personalized experiences through activity testing, experiment audience segmentation, offers, and recommendations. By combining Adobe Analytics with Adobe Target (AT + Analytics), we create a seamless data-driven approach to audience segmentation and retargeting.

For businesses leveraging Adobe Analytics and Adobe Target, we specialize in personalization, audience segmentation, and dynamic content delivery. Our expertise in Analytics + Personalization (AT + Analytics) allows us to conduct:

  • A/B testing & activity testing for audience engagement.
  • Experimentation & personalized offer recommendations based on user behavior.
  • Custom audience segmentation using Adobe Audience Manager (DMP) to enhance targeting precision.

Custom Audience Segmentation & Remarketing

We define audience attributes based on industry verticals, using both standard remarketing attributes and non-standard attributes for enhanced segmentation. Our approach includes analyzing data points across various stages of the funnel, such as:

  • Product Detail Pages
  • Shopping Cart & Checkout Pages
  • Funnel Step Pages

For Dynamic Remarketing, we track user interactions with webpage elements, such as:

  • Add to Cart Button
  • Checkout Button
  • Remove from Cart Button
  • Apply Coupon Code Button
  • Proceed to Next Checkout Step Buttons

Dynamic Remarketing & Webpage Optimization

We optimize key webpage elements for dynamic remarketing, ensuring that users who engage with your website receive relevant ads across platforms. Our strategies include:

  • Tracking engagement on crucial pages like product detail pages, shopping cart, checkout, and funnel step pages.
  • Monitoring interactions with essential elements such as add to cart, checkout, remove from cart, apply coupon, and proceed to next step buttons.

By integrating these signals, we create custom audiences for platforms like Google Ads, Facebook, Instagram, Snapchat, and CRM databases, helping brands retarget effectively.

Expanding Audience Reach & Acquisition

To acquire new audiences, we use data from Google, Facebook, Instagram, and CRM systems to build Lookalike Audiences and expand customer reach. Additionally, we explore emerging platforms like Snapchat and integrate with tools like PIMcore and Adobe Audience Segmentation to refine targeting strategies.

Why Choose Our Audience Management Services?

  • Data-Driven Targeting: Advanced segmentation strategies using Google Analytics, Adobe, and CRM data.
  • Personalization & Experimentation: Tailored content experiences through Adobe Target & A/B Testing.
  • Cross-Platform Audience Expansion: Seamless integration with Google, Facebook, Instagram, and other ad platforms.
  • Remarketing & Conversion Optimization: Creating high-intent audience segments for better ROI.

Expanding Audiences & New Targeting Strategies

We help businesses identify new audience segments beyond existing platforms by leveraging data from:

  • Google, Facebook, Instagram, and Snapchat
  • Customer Relationship Management (CRM) systems & databases
  • Adobe Audience Manager, and advanced segmentation techniques

Whether targeting specific cities or broader regions like Rest of India, our team ensures your brand reaches the right audience with precision.

Marketing Excellence Services

We are providing all these to make businesses succeed in marketing, sales, and growth:

1. Audience Segmentation and the “Ideal Customer Profile”

  • Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads
  • Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns

2. Audience First Strategy, Consultation, & Usage

  • Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us the right message at the right time to the right person)
  • Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys
  • Ensure communication with key decision-makers within target organizations
  • Use data, insights and AI to improve the performance of our campaigns to our target audiences

3. Audience Data Enablement & Governance

  • Ensure target contact lists are consistent, accurate, and compliant across marketing systems
  • Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns
  • Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally

4. Marketing Automation Excellence

  • Configure sophisticated workflows in Marketo and HubSpot that nurture leads through personalized customer journeys
  • Build dynamic segmentation models that automatically update audiences based on behavior signals
  • Implement lead scoring systems that prioritize high-value prospects and route them to sales at optimal engagement moments
  • Create automated triggers based on customer actions that deliver timely, relevant content
  • Design and deploy A/B testing frameworks to continuously optimize campaign performance
  • Synchronize customer data across platforms to maintain a unified view of each prospect

5. CRM Integration & Optimization

  • Seamlessly integrate marketing automation platforms with Salesforce to create closed-loop reporting
  • Establish bi-directional data flows ensuring sales and marketing teams work with accurate, real-time information
  • Configure custom fields and objects in Salesforce to capture critical marketing attribution data
  • Create dashboards that provide actionable insights on campaign performance and ROI
  • Enable sales teams with prospect engagement history and intent signals to improve conversion rates
  • Implement governance protocols that maintain data integrity across all connected systems

Our Success Stories

  • Helped a B2B technology firm increase qualified leads by 67% through advanced Marketo segmentation and nurture programs
  • Reduced a healthcare client’s sales cycle by 28% by implementing HubSpot’s automated lead scoring and routing
  • Enabled a financial services company to achieve 3x ROI on marketing spend through improved Salesforce campaign attribution
  • Transformed a manufacturing client’s marketing operations with integrated Salesforce-Marketo solution, resulting in 42% higher conversion rates
  • Established GDPR-compliant audience management processes for a global retail brand, eliminating compliance risks while maintaining marketing effectiveness

Our Technical Expertise

  • Microsoft Excel with the ability to interpret complex data and provide actionable insights
  • Digital marketing channels and tactics
  • Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce
  • Project management: work with stakeholders to finalize requirements, create project plans, host presentations, and collaborate with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines

Driving Scalable Growth with Automated Workflows, Intelligent Segmentation, and CRM Integration

At iAdsClick, we specialize in transforming marketing operations for B2B and B2C businesses through powerful marketing automation platforms like Marketo and HubSpot, seamlessly integrated with industry-leading CRMs such as Salesforce. Our solutions help businesses scale, personalize communications, and convert leads more effectively—while reducing manual effort and operational overhead.

What We Deliver

  • Marketing Automation Setup
     We design and implement marketing workflows tailored to your customer journey—lead nurturing, email drips, re-engagement campaigns, and more.
  • Audience Segmentation & Personalization
     Whether you’re using HubSpot or Marketo, we build advanced audience segments based on behavior, engagement, demographics, or CRM data—delivering hyper-personalized campaigns that drive results.
  • CRM Integration (Salesforce & Others)
     We ensure bi-directional sync between your marketing platform and CRM, enabling real-time lead updates, activity tracking, and seamless hand-off from marketing to sales.
  • Lead Scoring & Lifecycle Management
     Our strategies empower your team to prioritize high-intent leads using intelligent scoring models and automate stage-based engagement.
  • Analytics & ROI Reporting
     We provide custom dashboards and reporting that connect marketing efforts to revenue outcomes—measuring CPL, lead-to-customer conversion, and pipeline influence.

Real-World Impact: How We Helped Businesses Succeed

B2B SaaS Company – HubSpot + Salesforce

  • Implemented a full-funnel HubSpot marketing automation strategy.
  • Integrated Salesforce for real-time lead sync and lifecycle tracking.
  • Results:
    • 63% increase in MQL-to-SQL conversion rate
    • 38% reduction in manual lead follow-up time
    • $1.2M influenced pipeline in 6 months

E-commerce Retailer – Marketo Automation

  • Deployed complex email nurture flows triggered by cart abandonment, past purchase behavior, and geo-location.
  • Integrated Marketo with Magento and Salesforce.
  • Results:
    • 22% boost in returning customer revenue
    • 35% increase in email engagement
    • 18% reduction in customer churn

Enterprise Services – HubSpot CRM & Custom Workflows

  • Migrated from manual email campaigns to HubSpot sequences.
  • Built custom personas and buyer journeys across service lines.
  • Results:
    • Doubled lead-to-demo conversion rate
    • Reduced campaign execution time by 50%

Why iAdsClick?

  • Certified HubSpot & Marketo Experts
  • Salesforce CRM Consultants
  • Proven Record of Marketing Automation ROI
  • Custom Strategy + Tech Execution
  • Seamless Data Flow from Click to Close

With expertise in Google Analytics, Google Ads, Adobe Target, and Dynamic Remarketing, we provide end-to-end audience management solutions to help businesses:

✔ Build custom audience segments based on real-time data.
✔ Improve ad performance through personalized targeting.
✔ Maximize conversions with advanced remarketing strategies.

Let us help you build intelligent audience segments and maximize your digital marketing impact. Contact us today!