No clients match that filter.
Vantage Freight Solutions
B2B logistics
Challenge
Vantage was spending steadily on Google Ads but most of the budget was going to broad, unqualified searches — leads were plentiful but sales kept rejecting them as the wrong company size or wrong lane entirely.
Approach
We rebuilt the account around tightly matched intent clusters, added negative-keyword and audience layering to filter out non-ICP traffic, and shifted budget toward a LinkedIn + Google combination aimed specifically at logistics decision-makers.
Results
- Cost per qualified lead down 46%
- Sales-accepted lead rate nearly doubled
- Monthly ad spend held flat while pipeline grew
FinServe Capital
FinTech / Lending
Challenge
High volume of lead generation but poor lead quality from Google Ads, leading to a low loan-disbursal rate and wasted sales team effort.
Approach
Shifted to offline conversion tracking (OCT) to optimize campaigns for actual loan disbursals rather than just form fills. Restructured campaigns using Value-Based Bidding.
Results
- Increased loan disbursal rate from paid leads by 3.5x
- Reduced cost per acquisition (CPA) by 55% as of H1 2026
- Scaled monthly ad spend profitably by 150%