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Growth Marketing
EduTech Pioneers
Growth Marketing
Challenge
Rapidly exhausting the total addressable market in tier-1 cities. Growth plateaued and the company struggled to penetrate tier-2 and tier-3 markets profitably.
Approach
Engineered a hyper-localized growth engine using vernacular ad creatives and a referral loop strategy designed specifically for community-driven adoption in smaller cities.
Results
- Unlocked 350% YoY growth in tier-2 and tier-3 enrollments up to July 2026
- Referral loop reduced blended CAC by 30%
- Expanded active user base to 2.5 million students