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Meridian Home & Living
Home décor e-commerce
Challenge
Meridian had a large product catalog but almost no organic visibility outside its own brand name — category pages were thin, duplicate templates, and a slow mobile build kept it off page one for every non-branded search that actually drove buying intent.
Approach
We rebuilt the category architecture around search intent, rewrote templated product copy into unique descriptions at scale, fixed Core Web Vitals on the mobile site, and ran a targeted digital-PR link campaign around three hero collections.
Results
- Organic traffic up 168% in 7 months
- 54 category and product keywords ranked on page 1
- Organic-attributed revenue overtook paid search for the first time
UrbanSpace Interiors
D2C Furniture
Challenge
High dependency on paid ads with customer acquisition costs rising. Organic traffic was stagnant despite a large product catalog, mainly due to thin content and poor technical SEO.
Approach
Implemented programmatic SEO for category pages, resolved crawl bloat, and executed a massive content cluster strategy targeting high-intent mid-funnel queries.
Results
- Achieved 310% YoY growth in non-branded organic traffic by July 2026
- Reduced blended CAC by 42%
- Captured 85 featured snippets for high-value product categories