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Performance Marketing
FinGrow India
Performance Marketing
Challenge
Customer acquisition costs for high-value financial products were unsustainably high due to fierce bidding competition on Google Ads and Meta.
Approach
Implemented a full-funnel performance strategy, shifting budget towards high-intent YouTube campaigns and programmatic display, coupled with aggressive landing page CRO.
Results
- Dropped Cost Per Acquisition (CPA) by 45% while scaling volume
- Generated 15,000+ highly qualified leads in H1 2026 alone
- Achieved an unprecedented 6.5x ROAS on a highly competitive product