PPC Stats, Social Media Advertising Stats, Digital Stats

Some PPC Stats that will give strength to your thought for using PPC:

• Businesses ad spend grew 24% yoy
• AdWords, year-over-year search ad spend grew 23%.Mobile devices conversion doubled
• Google Search Ad spend allocated explicitly to mobile devices grew 38% year over year; desktop spend grew 21%.
• The average revenue per click produced by a non-brand Google search ad on desktop improved nearly 20% year-over-year in Q4 2017. To put that into perspective, Q4 2016 posted just 3% year-over-year growth in average revenue per non-branded click.
• Google Shopping accounted for 55% of retailers’ Google search ad clicks in the US and 58% in the UK.
• In the B2B sector, advertisers saw average year-over-year growth in Q4 in ad spend (21%), clicks (4%), and CPC (16%).
• 49% of ad spend on the Google Display Network in Q4 2017 was allocated to mobile devices
• Mobile devices produced 55% of Google search ad clicks in Q4 2017, but just 14% of Bing ads clicks.
• Search ad spending across the Bing and Yahoo search ad platforms grew 32% over Q4 2016, a drastic increase from just 6% year-over-year growth in Q3.
• Bing mobile search traffic was over seven times higher in Q4 2017 than in Q4 2016.
  Bing Product Ad spend grew 43% year-over-year in Q4.

Social Media Advertising Stats

• 6% of businesses use Social Media?
• 82% of all paid social advertising investment was spent on Facebook in Q4.
• Instagram accounted for 8% of paid social ad spend in Q4; Pinterest took 7% of the budget share.

• Twitter showed signs of life (reanimation?), inciting a 44% year-over-year increase in ad spend.
• Ad spend on social media is on pace to outgrow TV ad spend for the first time.
• There are more than 2 million businesses advertising on Facebook.
• 32% of Gen Xers interact with brands at least once a month, which is higher than millennials (30%) and baby boomers (14%).
• 81% of marketers who have executed influencer marketing campaigns agree that it is an effective form of communication.
• 81% of all small and medium businesses use social media platforms.

YouTube and video marketing stats

• 80% more conversion after using video on LP
• 87% of online marketers use video content.
• Video drives a 157% increase in organic traffic from SERPs.
• LP with Video have 53% more chance to get page1 rank in search engines
• Email with a video have 96% more CTR
• People spend 80% more time on LP if video is there
• People watch more than an hour of videos a week on Social
• Over half of video content is viewed on mobile.
• Video content provides best ROI.
• Video helps marketers to grow revenue 49% faster than non-video users.
• Sixty-four percent of consumers make a purchase after watching branded social videos
• GIF video perform
• Videos up to 2 minutes long get the most engagement.
• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

Amazon marketing advertising & search stats

• 44% of shoppers go directy to Amazon for product search
• Amout spend on video content $3 Billion
• Amozon share in US retail ecommerce is 43.5%
• Digital ad revenue in US is approx. $2 B
• Number of user 320 million
• Amazon sellers earning more than $100000 or ore is more than 100000

Influencer Marketing

• 83% of firms take their influencer marketing spending from their marketing budget, survey shows better engagement rates for smaller influencers than for larger ones. 
• For influence marketing you need to find perfect social media influencers, authenticity is the biggest selling point.  

Different kinds of influencer as being:

• Micro-influencer: less than 15,000 followers
• Regular-influencer : between 15,000 and 50,000 followers
• Rising-influencer : between 50,000 and 100,000 followers
• Mid-influencer : between 100,000 and 500,000 followers
• Macro-influencer : between 500,000 and 1,000,000 followers
• Mega-influencer : more than 1,000,000 followers

Microsoft Advertising to treat phrase match the same way Google Ads does

Google Ads Earnings Up 32% While Microsoft Bing Ads Earnings Up 17%Analysis: Apple Search Ads now account for 58% of iOS app installs from an ad click, up from 17% a year ago; Apple to earn $5B from its ads business in FY 2021  —  iPhone maker’s share of mobile app advertising market has tripled in six months  —  Apple’s advertising business has more than tripled …

$79 billion spend/year – Shows the reliance on SEO

44% people start online shopping from Google search

37.5 % of e-commerce traffic comes from search engines

23.6 % order comes from search engines

Gartner predicts that 30% of all searches will be done without a screen by 2020.