How to plan the Marketing Budget for Your Company Success Marketing Math
Marketing Math
The amount you ultimately allocate will depend on factors like your industry, target audience, and overall marketing goals. However, it is important to be prepared to invest in marketing early on in order to build brand awareness and attract customers.
New business owners should budget aggressively for marketing, allocating between 12% and 20% of their revenue to this function. This is a higher percentage than what established businesses typically spend, which range between 6% and 12%.
How to plan the Marketing Budget for Your Company Success
Depending on the type of business you have, the percentage of revenue you should allocate to marketing can vary.
For B2C brands that provide services, the average marketing spend is 15% of revenue. B2C companies that sell products spend around 14% of their revenue on marketing.
On the other hand, B2B companies that sell services allocate 12% of their revenue to marketing, while B2B companies that sell products invest 8.3% of their revenue in marketing.
| Plan | Information |
| Marketing Budget % | 10-15% |
| Advertising Budget for Small Businesses | 7% or 8% of gross sales |
| Online Advertising | Give your suggestion in comment |
| Offline Advertising | Give your suggestion in comment |
| Pay Per Click Advertising | Give your suggestion in comment |
