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Growth Marketing
ScaleUp SaaS
Growth Marketing
Challenge
Excellent top-of-funnel traffic, but a massive drop-off during the free trial period. Users were not reaching the "aha" moment fast enough to convert to paid tiers.
Approach
Overhauled the onboarding experience with data-driven product-led growth (PLG) tactics. Implemented behavior-triggered in-app messaging and personalized email cadences.
Results
- Free-to-paid conversion rate skyrocketed from 3% to 11% by mid-2026
- Reduced Day-1 churn by 40%
- Added $4.2M in annual recurring revenue (ARR) purely from onboarding optimizations