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Meridian Home & Living
Home décor e-commerce
Challenge
Meridian had a large product catalog but almost no organic visibility outside its own brand name — category pages were thin, duplicate templates, and a slow mobile build kept it off page one for every non-branded search that actually drove buying intent.
Approach
We rebuilt the category architecture around search intent, rewrote templated product copy into unique descriptions at scale, fixed Core Web Vitals on the mobile site, and ran a targeted digital-PR link campaign around three hero collections.
Results
- Organic traffic up 168% in 7 months
- 54 category and product keywords ranked on page 1
- Organic-attributed revenue overtook paid search for the first time
UrbanSpace Interiors
D2C Furniture
Challenge
High dependency on paid ads with customer acquisition costs rising. Organic traffic was stagnant despite a large product catalog, mainly due to thin content and poor technical SEO.
Approach
Implemented programmatic SEO for category pages, resolved crawl bloat, and executed a massive content cluster strategy targeting high-intent mid-funnel queries.
Results
- Achieved 310% YoY growth in non-branded organic traffic by July 2026
- Reduced blended CAC by 42%
- Captured 85 featured snippets for high-value product categories
Apex SaaS Solutions
Enterprise SaaS
Challenge
New entrant in a highly competitive US market. Needed to capture high-intent enterprise search traffic against legacy competitors with massive domain authority.
Approach
Executed a surgical bottom-of-funnel content strategy targeting "vs" queries, alternative keywords, and deep-dive technical use cases rather than broad informational terms.
Results
- Captured #1 rankings for 45 high-intent competitor comparison keywords
- Organic traffic value reached $120k/month by July 2026
- Drove a 210% increase in Enterprise demo requests
Velocity Healthcare
Telehealth
Challenge
Acquisition costs on Google Ads were spiraling out of control due to aggressive US bidding wars, making the patient acquisition model unprofitable.
Approach
Pivoted to a heavily segmented Performance Max strategy with strict ROAS targets, augmented by first-party patient LTV data fed back into Google via Offline Conversions.
Results
- Patient Acquisition Cost (PAC) reduced by 38%
- Scaled campaign spend by 2x while maintaining target ROAS through Q2 2026
- Increased patient LTV by targeting higher-quality segments