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Confidential Multi-Marketplace Retailer
D2C E-commerce · Paid Media Efficiency
Challenge
The same retailer's ad spend across Amazon and Flipkart was being judged on top-line ROAS alone — with iOS 14+ attribution gaps and no server-side verification, the team couldn't tell if a "good" ROAS number was real or just an artifact of broken tracking.
Approach
We layered server-side GTM tracking on top of the marketplace pipeline to recover lost iOS attribution, rebuilt audience modeling around verified conversion data, and used the newly reliable data to reallocate spend toward the channels actually driving profit.
Results
- Blended ROAS improved roughly 15% (3.5x to 4.0x) over a 6-month window
- Customer acquisition cost dropped about 12% as attribution accuracy improved
- Data accuracy verified at 99.8% after moving tracking server-side, closing the iOS attribution gap
FinGrow India
Performance Marketing
Challenge
Customer acquisition costs for high-value financial products were unsustainably high due to fierce bidding competition on Google Ads and Meta.
Approach
Implemented a full-funnel performance strategy, shifting budget towards high-intent YouTube campaigns and programmatic display, coupled with aggressive landing page CRO.
Results
- Dropped Cost Per Acquisition (CPA) by 45% while scaling volume
- Generated 15,000+ highly qualified leads in H1 2026 alone
- Achieved an unprecedented 6.5x ROAS on a highly competitive product