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Growth Marketing
Confidential Multi-Marketplace Retailer
D2C E-commerce · Growth & Analytics Leadership
Challenge
Beyond the tracking fixes, the underlying question was a growth one: with $2M+ in ad spend already committed across US and EU marketplaces, could the business grow revenue without simply spending more?
Approach
We treated the analytics rebuild as the foundation for a growth program — using the newly trustworthy data to run tighter experiments, kill underperforming SKUs and campaigns faster, and reinvest saved spend into the channels the unified dashboard showed were actually compounding.
Results
- Combined marketplace revenue grew 28% year-over-year to roughly $92K/month, on ad spend that stayed essentially flat
- That "revenue up, spend flat" pattern — more output per dollar rather than more dollars — is the core growth-marketing signal the engagement was built to produce
- Executive reporting moved from a 14-day lag to a 3-day decision cycle, letting growth bets get tested and killed or scaled far faster