Broken tags, misfiring GA4 events, and missing server-side signals silently destroy your attribution. AnalytIQ's GTM Orchestrator audits your entire tag architecture, validates every event, and deploys fixes — autonomously.
One tool to govern your entire measurement infrastructure — client-side and server-side.
Scans all GTM containers for dead tags, paused tags incorrectly marked active, duplicate pageview fires, and trigger conflicts that inflate or deflate GA4 session counts.
Validates all custom GA4 events against your measurement plan. Detects missing parameters, wrong event names (non-snake_case), and events not reaching BigQuery export.
Checks your sGTM container health, client configurations, incoming request mapping, and outgoing vendor tag routing. Identifies ITP/cookie blocking gaps in client-side tracking.
Diagnoses Meta Conversions API deduplication errors, missing event_id matching, and browser/server event overlap rates. Low EMQ scores increase your CPA by 15–40%.
Maps every conversion action in Google Ads against its GTM trigger and GA4 event. Finds unconverted paths, double-counting, and attribution model mismatches.
Connect GTM credentials to let the Orchestrator push fixes directly to your container. Review proposed changes in a staging workspace before one-click publish. Powered by Paperclip AI.
From leaking attribution to airtight measurement in a single workflow.
Enter your URL for a no-credentials crawl, or connect GTM OAuth for full container-level access and autonomous fix deployment.
The Orchestrator maps your entire tag inventory, cross-references against GA4 DebugView, and scores each tag for health, accuracy, and attribution coverage.
Broken tags ranked by revenue impact. Each fix includes the exact GTM configuration change required — no guessing, no Googling.
Push fixes to a GTM staging workspace for review, then publish. Anomaly Alerts monitors tag health post-deployment so you catch new breakages instantly.
The GTM Orchestrator is part of AnalytIQ's self-service suite. For autonomous, always-on tag governance, iAdsClick's Paperclip AI Agent runs 24/7 — detecting breakages, proposing fixes, and publishing to GTM without human intervention.
One-click server-side GTM audit. Autonomous. Deployed in 7 days. Used by performance agencies managing 50+ client containers.
Restores Meta & Google Ads attribution lost to iOS 14+ privacy changes. Increases Event Match Quality score by an average of 22 points.