• Strategic Services:

  • Market Research: Understanding target audiences, competitor analysis, and industry trends to inform campaign strategy.

  • Advertising Strategy Development: Defining campaign goals, target audience, key messaging, and overall approach.

  • Brand Development & Design:

    • Branding: Creating or refining a brand's identity, including its mission, vision, values, and personality.

    • Naming: Developing suitable names for products, services, or the brand itself.

    • Brand Identity Package: Designing logos, color palettes, typography, and visual guidelines.

    • Brand Guides: Documenting brand rules for consistent application across all touchpoints.

    • Messaging and Taglines: Crafting compelling slogans and communication styles.

    • Market Positioning: Strategizing how a brand stands out in the market.

  • Media Planning & Buying:

• Research target audiences, select appropriate media channels, negotiate rates, and purchase advertising space or time across traditional media (TV, radio, print) and digital platforms (social media, search engines, websites).

  • Media Strategy: Determining the best channels (print, TV, radio, digital, out-of-home) to reach the target audience.

  • Negotiation & Placement: Purchasing ad space/time and ensuring optimal placement for maximum impact.

  • Campaign Tracking & Optimization: Monitoring campaign performance, analyzing data, and making adjustments for better results.

  • Data Analytics: Using data to uncover insights for actionable growth-driving opportunities.

  • Strategic Media Planning (Online/Offline)

  • Audience & Market Research

  • Media Buying Negotiation

  • Omnichannel Campaign Execution

Digital Strategy for all Digital Properties & Products Services India Delhi Mumbai Banglore Hyderabad The digital landscape is constantly evolving, and businesses need to adapt quickly in order to stay competitive. This is especially true for businesses in India, where the digital market is growing rapidly. In order to succeed, businesses need to have a clear digital strategy that outlines their goals and objectives, and how they plan to achieve them.

Goals and Objectives
The overall goal of this digital strategy is to increase brand awareness, generate leads, and drive sales for all digital properties and products services in India. Specific objectives include:
Target Audience
The target audience for this digital strategy is businesses of all sizes in India. These businesses are looking for digital solutions that can help them improve their marketing, sales, and customer service. Channels
The primary channels for this digital strategy will be:
Website Social media Search engine optimization (SEO) Pay-per-click (PPC) advertising Email marketing Content
The content for this digital strategy will be tailored to the specific needs of the target audience. It will be informative, engaging, and persuasive.
Marketing Campaigns
The marketing campaigns for this digital strategy will be designed to achieve the specific objectives outlined above. They will be based on a thorough understanding of the target audience and their needs.
Measurement and Analysis
The success of this digital strategy will be measured by tracking key performance indicators (KPIs), such as website traffic, lead generation, and sales. The data collected will be used to optimize the strategy and ensure that it is achieving the desired results.
This digital strategy provides a roadmap for achieving the goals and objectives of all digital properties and products services in India. By implementing the strategies outlined in this document, businesses can increase brand awareness, generate leads, and drive sales.

Our performance marketing expertise combined with our role as a trusted Google Tag Manager company ensures that every campaign is precisely tracked, optimized, and delivers maximum impact. We understand that each business has unique challenges and opportunities, which is why our expert team at this leading advertising agency develops customized strategies that align with specific industry requirements and market dynamics. With a proven track record as a performance marketing company serving businesses across Delhi NCR and India, we combine cutting-edge technology with creative storytelling to deliver campaigns that not only capture attention but drive meaningful engagement, conversions, and sustainable business growth for our clients.

ROI optimization, campaign optimization

Conversion Optimization & RoI Optimization

• Creative Services:

  • Ad Campaigns: Developing a series of linked ads that convey a single brand message across various platforms.

  • Content Creation:

• Creative strategy development, copywriting, graphic design, video production, photography, and campaign concept development. This includes creating everything from logo designs to full advertising campaigns across multiple channels.

  • Copywriting: Writing engaging and persuasive text for ads, websites, blogs, email campaigns, etc.

  • Graphic Design: Creating visual concepts for logos, print ads, digital banners, social media visuals, packaging, brochures, signage, and more.

  • Video Production: Storyboarding, shooting, writing, and editing videos for commercials, social media, and websites.

  • Photography: Professional headshots, branding photography, product photography.

  • Animation: Creating 2D, 3D, and animated content.

  • Brand Strategy and Positioning Market research, competitive analysis, brand identity development, messaging strategy, and positioning to help clients differentiate themselves in the marketplace.

    • Logo & Visual Identity Design

    • Ad Copywriting & Creatives

    • Video Ad Production

    • Landing Page Design

    • Brand Positioning & Messaging

• Web Design & Development:

  • Custom Web Design: Creating visually appealing and user-friendly websites.

  • E-commerce Development: Building online stores.

  • User Experience (UX) Design: Focusing on the overall experience users have with a website or app.

  • Mobile Design: Optimizing websites and apps for mobile devices.

  • Website Maintenance: Ongoing support, security, and content updates.

  • Website Development (WordPress, Shopify, custom)

  • Landing Page A/B Testing

  • Conversion Rate Optimization (CRO)

  • UI/UX Design

• Digital Marketing Services:

  • Search Engine Optimization (SEO): Optimizing website content and technical aspects to rank higher in search engine results.

    • On-page, Off-page, Technical SEO: Specific strategies within SEO.

    • Keyword Research & Monitoring: Identifying relevant keywords and tracking their performance.

    • Link Building: Acquiring high-quality backlinks to improve search rankings.

    • Technical SEO Audit
      
      

    • Keyword Research & Strategy
      
      

    • On-page Optimization (Meta tags, URLs, content)
      
      

    • Link Building & Outreach
      
      

    • Local SEO
      
      

    • SEO Reporting & KPIs

  • Search Engine Marketing (SEM) / Pay-Per-Click (PPC): Running paid ad campaigns on search engines and other platforms.

  • Social Media Marketing (SMM):

    • Social Media Management: Creating and managing social media accounts, posting schedules, and engagement.

    • Social Media Advertising: Running paid ad campaigns on social media platforms with targeted audience reach.

  • Social Media Strategy & Planning
    
    

  • Social Media Management (Posting, Engagement)
    
    

  • Influencer Marketing
    
    

  • Paid Social Media Advertising
    
    

  • Community Management
    
    

  • Social Listening & Reporting

  • Google Ads (Search, Display, Shopping, YouTube)
    
    

  • Meta Ads (Facebook, Instagram)
    
    

  • LinkedIn Ads
    
    

  • Bing Ads
    
    

  • Twitter/X, Pinterest, Snapchat Ads
    
    

  • Programmatic Advertising
    
    

  • Remarketing & Retargeting Campaigns

• Other Specialized Services:

  • Public Relations (PR): Managing a brand's public image and media relations. Media relations, press release writing, crisis communication management, event planning, and reputation management to maintain positive public perception.

  • Experiential Marketing: Creating immersive experiences to connect brands with consumers (e.g., events, roadshows).

  • Retail Audits & Merchandising: Ensuring brand representation and product placement in retail environments.

  • Lead Generation: Activities aimed at generating consumer interest and building sales leads.

  • Customer Acquisition: Strategies to attract new customers.

  • Staff Training: Ensuring field or store staff have the necessary knowledge for marketing efforts.

  • Account Management Dedicated account teams that serve as the primary liaison between the agency and client, managing projects, timelines, budgets, and ensuring client satisfaction.

  • Analytics and Reporting Campaign performance tracking, data analysis, ROI measurement, and detailed reporting on marketing effectiveness across all channels and initiatives.

  • Performance Reporting & Dashboards

  • Google Analytics 4 (GA4) & Tag Manager Setup

  • Adobe Analytics Implementation

  • Attribution Modeling

  • Funnel Analysis
    
    

• Ecommerce Marketing

  • Shopify & WooCommerce PPC Management

  • Amazon Ads (Sponsored Products, Brands)

  • Product Feed Optimization

  • Enhanced Ecommerce Tracking

  • Seasonal & Holiday Campaign Planning

• ABM & B2B Marketing

  • Account-Based Marketing Strategy
    
    

  • Lead Nurturing Workflows

  • LinkedIn Lead Gen Forms

  • CRM & Email Automation (HubSpot, Mailchimp)

  • B2B Retargeting Campaigns