1. Due to gap between digital strategy and digital execution

83 per cent of digital professionals said their strategy is fit for purpose, 65 per cent see implementing digital across the business as their number one strategic challenge.

Why in-house team fail in Digital marketing?

According to ITProPortal : More than half (53 per cent) of CDOs and CIOs claim that the problem is a lack of support from other team members and other departments in the business, as well as the lack of board support. 

Over a third (36 per cent) also point to a lack of skills, a major hurdle when the business needs to execute effectively on the plans being made by company leaders.