GOOGLE ANALYTICS UPDATE GUIDE, NEWS New Features, and changes coming OCTOBER 2020

PPC analytics Search, Social & Referral Analytics: The Complete Guide Google Analytics 4 adds AI-powered predictive insights that will automatically alert marketers to data trends such as surging demand for a product they sell.  Cross-device tracks & measurement capability for Google Ads and provides more granular data controls. Advanced machine learning models Audiences : Getting…

AB testing, reports & Landing page conversion optimization

AB testing, reports & Landing page conversion optimization What Can be A/B tested? Headlines Sub headlines Paragraph Text Testimonials Call to Action text Call to Action Button Links Images Content near the fold Social proof Media mentions Awards and badges   A/B Testing Process   Results Optimize reports:  https://support.google.com/optimize/answer/6218117?hl=en Actionable Recommendations Data capture issues and…