AB testing, reports & Landing page conversion optimization
What Can be A/B tested?
-
- Headlines
- Sub headlines
- Paragraph Text
- Testimonials
- Call to Action text
- Call to Action Button
- Links
- Images
- Content near the fold
- Social proof
- Media mentions
- Awards and badges
A/B Testing Process
Results
Optimize reports: https://support.google.com/optimize/answer/6218117?hl=en
Actionable Recommendations
Data capture issues and solutions
DTM – GTM
Tools
Google Analytics Content Experiments :
Benefits of Experiments: https://support.google.com/analytics/answer/1745147
Optimizely
Google Website Optimizer is no longer available use Analytics Content Experiments to test your website