AB testing, reports & Landing page conversion optimization

AB testing, reports & Landing page conversion optimization

What Can be A/B tested?

1. 1. Headlines
   2. Sub headlines
   3. Paragraph Text
   4. Testimonials
   5. Call to Action text

1. Call to Action Button
2. Links
3. Images
4. Content near the fold
5. Social proof
6. Media mentions
7. Awards and badges

 

A/B Testing Process

 

Results

Optimize reports:  https://support.google.com/optimize/answer/6218117?hl=en

Actionable Recommendations

Data capture issues and solutions

DTM – GTM

Tools

Google Analytics Content Experiments :

Benefits of Experiments: https://support.google.com/analytics/answer/1745147

Optimizely

Google Website Optimizer is no longer available use Analytics Content Experiments to test your website

Analytics Solution Company