People are turning to their smartphones at the very top of the funnel (customer journey to conversion). Most people start search for their desired product or services on mobile. Make the research process as easy as possible throughout the entire shopping experience. Mobile site or Apps helps users to find the answer of their queries. Mobile traffic will increase 5 fold by 2021. Mobile is a multi tasking device that helps in accessing information, guidance, , internet, to email, social media, books, banking, bills, entertainment games, videos, music.
Most people don’t have fixed their brand when they start looking for a product or services information online, it’s a huge opportunity for the start-ups that have better products, presentation and search engine and user-friendly site can sell their products to such audiences more than established brands.
- Mobile searches for “what to get” grew by over 50% in the last two years.
- 70% of mobile searchers call a business directly from Google search.
- 75% of emails are opened on a mobile device.
If you want your business to succeed today, you’ve got to be mobile. Create mobile experience that’s both accessible and optimized.
Mobile SEO: Optimizing Business, Marketing Materials, Website, Apps, Video, Images for Mobile – You need Responsive website development to make your website multi device friendly. If you are using separate URL’s for mobile and desktop mention it to Google. First check webmaster tool for
Mobile Usability, in coverage check for Primary crawler: Smartphone and analytics to get more idea about how your pages are behaving and performing on mobile devices. Test mobile friendliness , Test speed of site on mobile devices on 3G or 4G at various locations.
Implement AMP: Its 4x faster
Use Schema Structured Data
Google’s Mobile-First Index:
Google shows result from google’s mobile bot index.
Mobile: For Google “mobile” or mobile devices refers to smartphones,
Tablets: Google considers tablets as devices in their own class.
Register your site and app with Search Console. Submit your sitemap after proper creation.
Sitemap extensions for additional media types
Google supports extended sitemap syntax for the following media types. Use these extensions to describe video files, images, and other hard-to-parse content on your site to improve indexing.
Ads for mobile on Facebook & Google, mobile video advertising,
SMS, WhatsApp marketing, app advertising are few you can use in your mobile strategy. 70% of social activity happens on mobile devices. CTR of ads on mobile is higher than other devices.