Social Media Influencers is 71 billion market and its growing rapidly. Venture capitalists also ‘like and subscribe’ to influencers. Digital marketing spend to reach $146B by 2023.
Kylie Jenner is the highest paid influencerearning $1.9 million per post
Zoe Sugg and Ella Mills, aka Deliciously Ella, are among the wealthiest female social media influencers under 30, according to an annual UK rich list.
“Kate effect” and “Meghan effect” Kate and Meghan have generated $2.4 million in influencer value, making them among the most powerful online personalities in the world.
Soccer superstar Cristiano Ronaldo is Instagram’s biggest earner, making a staggering $47.8 million in the last year while Lionel Messi $23.3 million.
86% of young Americans want to become a social media
Digital marketing is going more towards voice searches than keywords search ads. Big brand are incorporating voice search into their marketing strategies. Many are directly searching Amazon for their products not on Google.