Why is Analytics Important for Businesses?

Demand for analytics professionals has increased and you can see the top companies of the world are hiring professionals from top institutes for their analytics departments. It includes digital analytics(Web Analytics), data analytics(Big Data), business analytics, marketing modeling, and analytics etc. Why? Because analysis is one of the most essential parts of the success of…

GOOGLE ANALYTICS UPDATE GUIDE, NEWS New Features, and changes coming OCTOBER 2020

PPC analytics Search, Social & Referral Analytics: The Complete Guide Google Analytics 4 adds AI-powered predictive insights that will automatically alert marketers to data trends such as surging demand for a product they sell.  Cross-device tracks & measurement capability for Google Ads and provides more granular data controls. Advanced machine learning models Audiences : Getting…