SEO is the Most Important Marketing Skills in 2020 – Microsoft Identified

Trends in marketing skills identified as important for the 2020s (based on our LinkedIn poll with 600 global senior marketer participants)

Hard skills:

  1. SEO
  2. Data analysis
  3. Copywriting
  4. Behavioral analysis
  5. Automation

Soft skills:

  1. Creativity
  2. Humility
  3. Empathy
  4. Adaptability
  5. Transparency

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2020 Vision: Trends to define the next decade – https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-vision-trends-to-define-the-next-decade?feed=blogposts

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