Trends in marketing skills identified as important for the 2020s (based on our LinkedIn poll with 600 global senior marketer participants)
Hard skills:
- SEO
- Data analysis
- Copywriting
- Behavioral analysis
- Automation
Soft skills:
- Creativity
- Humility
- Empathy
- Adaptability
- Transparency
2020 Vision: Trends to define the next decade – https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-vision-trends-to-define-the-next-decade?feed=blogposts