Portfolio — India

Challenge

Meridian had a large product catalog but almost no organic visibility outside its own brand name — category pages were thin, duplicate templates, and a slow mobile build kept it off page one for every non-branded search that actually drove buying intent.

Approach

We rebuilt the category architecture around search intent, rewrote templated product copy into unique descriptions at scale, fixed Core Web Vitals on the mobile site, and ran a targeted digital-PR link campaign around three hero collections.

Results

• Organic traffic up 168% in 7 months
• 54 category and product keywords ranked on page 1
• Organic-attributed revenue overtook paid search for the first time

Challenge

Vantage was spending steadily on Google Ads but most of the budget was going to broad, unqualified searches — leads were plentiful but sales kept rejecting them as the wrong company size or wrong lane entirely.

Approach

We rebuilt the account around tightly matched intent clusters, added negative-keyword and audience layering to filter out non-ICP traffic, and shifted budget toward a LinkedIn + Google combination aimed specifically at logistics decision-makers.

Results

• Cost per qualified lead down 46%
• Sales-accepted lead rate nearly doubled
• Monthly ad spend held flat while pipeline grew

Challenge

PulseFit had five locations but a single dormant Instagram account posting inconsistently — trial-class sign-ups relied entirely on word of mouth and walk-in traffic, with no repeatable social funnel.

Approach

We split content by location, built a weekly reels-first calendar around trainers and member transformations, and layered in a simple comment-to-DM sign-up flow for free trial classes.

Results

• Follower base grew 4.1x in 9 months
• Trial-class bookings from social up 220%
• Two locations now sell out trial slots weekly

Challenge

Coral Bay's booking site ran on an aging template that took over 6 seconds to load on mobile and routed every booking through a clunky third-party widget, so a large share of visitors abandoned before checkout.

Approach

We rebuilt the site on a lightweight custom stack, brought the booking flow in-house with a 3-step checkout, and optimized every image and script for mobile-first loading.

Results

• Mobile load time cut from 6.2s to 1.8s
• Direct-booking conversion rate up 63%
• Third-party commission fees eliminated on ~40% of bookings

Challenge

BrightPath's support team was manually answering the same 15–20 admissions and billing questions on WhatsApp and email — costing them enrollments to competitors who responded in minutes.

Approach

We built a WhatsApp-native AI agent trained on their course catalog and policies, connected to their CRM so it could pull real enrollment status, with escalation rules that handed anything outside its confidence to a human instantly.

Results

• 82% of routine queries resolved without a human
• Average first response time dropped from 4 hours to under 1 minute
• Support team reassigned to high-value follow-ups, lifting enrollment conversion 19%

Challenge

Sundrop's GA4 setup was firing duplicate purchase events after a checkout redesign, inflating revenue reporting by roughly a third and making it impossible to trust which channels were actually driving sales.

Approach

We rebuilt the tracking plan in GTM with server-side tagging, deduplicated the purchase event against order IDs, and set up a clean channel-attribution dashboard the marketing team could self-serve.

Results

• Revenue reporting accuracy corrected to within 2%
• Reporting time for weekly reviews cut from a full day to under an hour
• Ad budget reallocated toward the two channels actually driving repeat purchases