iAdsClick Growth Team - Growth Marketing Portfolio

Growth Marketing Lead: Scalable Analytics Pipelines for E-commerce Brands ($2M+ Managed)

Helping E-commerce Brands Scale with GA4, Server-Side GTM, and AI Automation

🌍 US & EU Markets • 📊 15+ Years Experience • 💰 $2M+ Ad Spend Managed

💵

Combined Revenue

₹138.85 Cr

+37.8% YoY — 2025 actual vs 2024

🎯

Blended ROAS

10.18x

Blended ROAS, 2025 (vs 6.06x in 2024)

📈

CAC Reduction

14

Active channels reporting revenue, 2025

⚡

Data Accuracy

₹13.65 Cr

Ad spend tracked, 2025 — down 17.9% YoY

E-commerce Growth & Marketplaces

Scale revenue across Amazon, Flipkart, Shopify with data-driven strategies and automated workflows

Amazon Ads Flipkart Google Shopping Shopify

Marketing Analytics & GA4

Build executive dashboards, implement server-side tracking, and recover lost attribution data

GA4 GTM BigQuery Looker Studio

Performance Marketing

Optimize ad spend across channels with focus on ROAS, CAC efficiency, and profitability

Google Ads Meta Ads Attribution A/B Testing

Featured Case Study

Automated Cross-Channel Analytics Engine

📋 Situation

Multi-marketplace e-commerce client was manually downloading CSVs from Amazon and Flipkart daily, leading to 10+ hours of weekly manual work and severe "data silos." Leadership had no unified view of profitability across regions, causing delayed decisions and missed optimization opportunities. Baseline performance: $72K monthly revenue with 3.5x blended ROAS.

🎯 Task

Build an automated, real-time data pipeline to consolidate multi-marketplace performance data (Amazon US/IN, Flipkart) for instant P&L tracking, cross-channel attribution, and executive decision-making. Target: Increase revenue to $90K+ and ROAS to 4.0x+ within 6 months.

⚡ Action

•Deployed PostgreSQL database on Dockerized environment for scalable data storage
•Built n8n automation workflows fetching API data every 6 hours from Amazon and Flipkart
•Engineered Python ETL scripts for currency standardization (USD/INR at 83:1), timezone normalization, and SKU matching
•Integrated Looker Studio dashboard with live PostgreSQL connection for real-time executive reporting
•Implemented Server-Side GTM tracking recovering 18% of iOS 14+ attribution losses

📈 Result (6-Month Performance)

$92K Monthly Revenue

28% YoY growth from $72K baseline (Amazon: $54K, Flipkart: $38K)

4.0x Blended ROAS

15% efficiency improvement from 3.5x (Amazon: 4.2x, Flipkart: 3.8x)

100% Automation

Zero manual CSV downloads, saving 520+ hours annually ($15.6K value at $30/hr)

12% CAC Reduction

From $14.20 to $12.50 through better attribution and audience modeling

99.8% Data Accuracy

Server-side verification eliminated tracking gaps

3-Day Decision Cycle

Reduced from 14-day lag to real-time insights

Growth Metrics Dashboard

Revenue Growth vs. Ad Spend (The "Scissors" Effect)

✅ Revenue increasing while ad spend stays flat = improved efficiency and profitability

ROAS Performance by Channel

📈 Consistent ROAS improvement through audience modeling and attribution recovery

Performance vs. Target

🎯 All key metrics exceeded targets through data-driven optimization

Technical Stack & Remote Capabilities

💾

Data Infrastructure

✓PostgreSQL (Relational Modeling)
✓Docker (Scalable Environments)
✓BigQuery (Enterprise Analytics)
✓Python (Pandas, NumPy)

🤖

Marketing Automation

✓n8n (Workflow Orchestration)
✓Zapier (API Integrations)
✓GA4 & GTM (Analytics Stack)
✓Server-Side Tracking

🌐

Remote Tech Stack

✓Slack & Loom (Async Comms)
✓Jira & Asana (Project Mgmt)
✓Zoom (Video Collaboration)
✓Looker Studio (Live Reporting)

🏆

Certifications

✓Google Ads Certified
✓Google Analytics 4
✓Meta Blueprint
✓Amazon Advertising

Automated Data Pipeline Architecture

Data Sources

Amazon API
Flipkart API
GA4 Events

→

Orchestration

n8n Workflows
Scheduled Crons
API Polling

→

Storage

PostgreSQL
Docker
Relational Models

→

Processing

Python ETL
Data Cleaning
Currency Conversion

→

Visualization

Looker Studio
Real-time Dashboards
Executive Reports

How I Work With Remote Teams

🌍

Global Timezone Overlap

Available for US/EU working hours with 4-6 hour overlap. Experienced in async communication for distributed teams.

📊

Weekly Dashboards

Automated reports & KPI tracking. Real-time Looker Studio dashboards accessible 24/7 for leadership visibility.

💬

Async Communication

Clear documentation via Notion/Confluence. Loom video walkthroughs for complex analysis and reporting.