Main goal of digital marketing is to increase traffic & conversion

Increase organic traffic:

• SEO
• Solve Canonical
• Remove duplicate pages
• Blogging
• Articles & PR’s

Increase social traffic

• Youtube channel
• FB business page
• Twitter
• LinkedIn

Getting traffic from Emailers

Increasing Conversions:

• • LP optimization, CTA & engagement elements
  • Navigation optimization
  • Returning visitors
  • Webpage content strategy:
  • How to use following content on a page
    • Text
    • Image
    • Video