GOOGLE ANALYTICS UPDATE GUIDE, NEWS New Features, and changes coming OCTOBER 2020

PPC analytics Search, Social & Referral Analytics: The Complete Guide

Google Analytics 4 adds AI-powered predictive insights that will automatically alert marketers to data trends such as surging demand for a product they sell. 

Cross-device tracks & measurement capability for Google Ads and provides more granular data controls.

Advanced machine learning models

Audiences : Getting and reaching relevant audiences

Codeless Event tracking analytics in a cookie-less future. Third-party cookies are phased out

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