PPC analytics Search, Social & Referral Analytics: The Complete Guide
Google Analytics 4 adds AI-powered predictive insights that will automatically alert marketers to data trends such as surging demand for a product they sell.
Cross-device tracks & measurement capability for Google Ads and provides more granular data controls.
Advanced machine learning models
Audiences : Getting and reaching relevant audiences
Codeless Event tracking analytics in a cookie-less future. Third-party cookies are phased out