Effect of coronavirus Pandemic on Priorities – Healthcare, buying Habits, Advertisement & Marketing

Governments priority

Healthcare is on top priority for every government, healthcare devices, facilities to protect people from the COVID-19. For this government have taken many steps like

  • Social distancing
  • Lockdown 
  • COVID-19 hospitals
  • Quarantine & isolation hubs
  • COVID-19 beds in existing hospitals or any other buildings or trains
  • Travelling & ambulance facility for patients
  • COVID-19 test kits manufacturing
  • COVID-19 test at home facility
  • COVID-19 vaccine
  • People welfare in the time of the lockdown
  • Home delivery of essential products and medicine

Consumer priority & demand – Health, Food and immunity booster, entertainment at the time of lockdown for kids 

The Demand of following have on the rise at this time:

  • Entertainment – online videos, movies, songs are in high demand
  • Gaming
  • WhatsApp, Messenger & FB
  • Medicine
  • Healthy foods
  • Yoga
  • Home exercise tips
  • Work from home technology
  • Demand of internet

What’s Down

  • Travel & Aviation
  • Hospitality
  • Outings
  • Employment
  • New clothes purchasing
  • Demand of electronic, TV and mobiles

According to the demand of consumers and government facilities and priorities, businesses have changed their manufacturing strategy, closing many units because of lockdown. Advertisement budgets of the businesses that are in huge demand have increased like technology that is supporting work from home, online education, ebooks, etc but marketing budget of travel, hospitality, etc decreased many folds.

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