DIGITAL STATS JULY 2020

22% of large organizations are increasing or adding new spending for ‘strategic initiatives such as digital transformation or restructuring’ and also increasing spending on technology and infrastructure.

Digital specialists such as service design experts, dev teams, UX specialists, conversion experts, content designers, and SEOs are in demand. Marketers need a broad enough knowledge base to be able to work with all these. Marketers have more work on their hands than ever.

  • The likelihood of a product getting purchased increases by 270% when it gets five reviews. consumers spend five times as long on a site when they interact with negative reviews, with an 85% increase in conversion rate.
  • People are searching for pandemic related products like toilet paper, hand sanitizer, Clorox wipes, thermometers, etc are increases so the traffic of essential commence sites.
  • The COVID-19 Impact on online advertising Spend

Total global advertising expenditure this year will be at 51%, rising to 55% in 2022. A 5.8% recovery in spend is expected next year

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