Digital Marketing – SEO PPC SMO – May

Digital Marketing Update – SEO PPC SMO tips & stats this month

PPC this month:

Google Ads:

  • Now you can easily create your Customer Match lists and keep the lists up to date, and the created list is usable in real-time. Keeping your customer lists up-to-date can increase conversions by 17%.

Microsoft Advertising to treat phrase match the same way Google Ads does

 SEO this month: 

Google Update

  • Google lets you report an indexing issue
  • Google said they improved “detection capability by more than 50%” – making Google the safer way to search:
  • Google Page Experience Algorithm Update postpones Mid-June, it will start in June 2021 and fully rolled out until the end of August. This will include all the core web vital metrics, such as LCP, FID, and CLS (as well as Chrome’s recent fix to CLS),

Social Media this month:


Facebook’s advertising sales rose 46% from a year earlier to $25.44 billion, average price per ad rose 30%

Influencer Marketing

  • 83% of firms take their influencer marketing spending from their marketing budget, survey shows better engagement rates for smaller influencers than for larger ones. 
  • For influence marketing you need to find perfect social media influencers, authenticity is the biggest selling point.  

Different kinds of influencer as being:

  • Micro-influencer: less than 15,000 followers
  • Regular-influencer : between 15,000 and 50,000 followers
  • Rising-influencer : between 50,000 and 100,000 followers
  • Mid-influencer : between 100,000 and 500,000 followers
  • Macro-influencer : between 500,000 and 1,000,000 followers
  • Mega-influencer : more than 1,000,000 followers

Instagram YouTube & TikTok are the top influencer sites

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