Companies will spend $80 Billion on SEO Marketing

In 2020, companies in the U.S. will spend $80 billion on search engine optimization (SEO) marketing, but why?

  • To get organic search traffic
  • Google properties account for more than 90% of search
  • Google’s share of the search market in the United States at 88.37%, followed by Bing at 6.07%. Yahoo – 3.94%, DuckDuckGo
    1.28% and Ecosia 0.13% market share
  • Many algorithm updates for relevancy and quality of result
  • SEO is complex because On-page & Off-Page strategy requires special skills and Stage wise implementation. It requires short term and long term strategy.
  • Three ways of getting it done: In-house, outsourced and hybrid
  • Optimization for Mobile
  • Optimization for voice (smart speakers)
  • To rank well on Local search, Location searches, Best and nearby me related searches companies need to implement special optimization techniques.
  • Google competing directly with publishers 
  • User experience of your website needs optimization when you want to rank well in Google.
  • Keyword research & business understanding: Getting keywords for home and internal pages according to your business requirement that can drive relevant traffic is the key of your SEO marketing success.

Leave Comment