The future of marketing is customer experience. Brands are re-imagining their digital marketing with VR(Virtual Reality )/AR(Augmented reality). AR is cheaper and more smartphone-friendly.
VR sets are little costlier. VR can be used effectively as a sales and experiential marketing tool (car and travel brands continue to use it intelligently to preview their products in-store). Facebook is planning to launch a $200 Oculus Rift variant next year. Google and Microsoft is also working on cheap AR devices.
Augmented reality enables customers to virtually “try out” the objects
Augmented reality can show view of your room and show full sets of furniture for consideration. Augmented reality and 3D rendering are fundamental for driving and changing the shopping experience by displaying pricing & product information. AR promises to make all kinds of work faster and safer.
Main Features of VR/AR that will help Brands in Marketing Digitally:
- BRAND EXPERIENCES
- VIRTUAL SHOPPING EXPERIENCES
- SIMULATED CUSTOMER ENGAGEMENT
- ANALYTICS-DRIVEN VR IN-STORE EXPERIENCE