{"id":25,"date":"2021-10-18T15:45:00","date_gmt":"2021-10-18T15:45:00","guid":{"rendered":"https:\/\/iadsclick.com\/blog\/?p=25"},"modified":"2025-05-20T11:47:57","modified_gmt":"2025-05-20T11:47:57","slug":"ppc-smo-ads-stats","status":"publish","type":"post","link":"https:\/\/iadsclick.com\/blog\/ppc-smo-ads-stats\/","title":{"rendered":"Digital Stats"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong> PPC Stats, <strong>Social Media Advertising Stats<\/strong><\/strong>,<strong> Digital Stats<\/strong><\/h2>\n\n\n\n<p><strong>Some PPC Stats that will give strength to your thought for using PPC:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Businesses ad spend grew 24% yoy<\/strong><\/li>\n\n\n\n<li><strong>AdWords, year-over-year search ad spend grew 23%.Mobile devices conversion doubled<\/strong><\/li>\n\n\n\n<li><strong>Google Search Ad spend allocated explicitly to mobile devices grew 38% year over year; desktop spend grew 21%.<\/strong><\/li>\n\n\n\n<li><strong>The average revenue per click produced by a non-brand Google search ad on desktop improved nearly 20% year-over-year in Q4 2017. To put that into perspective, Q4 2016 posted just 3% year-over-year growth in average revenue per non-branded click.<\/strong><\/li>\n\n\n\n<li><strong>Google Shopping accounted for 55% of retailers\u2019 Google search ad clicks in the US and 58% in the UK.<\/strong><\/li>\n\n\n\n<li><strong>In the B2B sector, advertisers saw average year-over-year growth in Q4 in ad spend (21%), clicks (4%), and CPC (16%).<\/strong><\/li>\n\n\n\n<li><strong>49% of ad spend on the Google Display Network in Q4 2017 was allocated to mobile devices<\/strong><\/li>\n\n\n\n<li><strong>Mobile devices produced 55% of Google search ad clicks in Q4 2017, but just 14% of Bing ads clicks.<\/strong><\/li>\n\n\n\n<li><strong>Search ad spending across the Bing and Yahoo search ad platforms grew 32% over Q4 2016, a drastic increase from just 6% year-over-year growth in Q3.<\/strong><\/li>\n\n\n\n<li><strong>Bing mobile search traffic was over seven times higher in Q4 2017 than in Q4 2016.<\/strong><strong><br><\/strong><strong>Bing Product Ad spend grew 43% year-over-year in Q4.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Social Media Advertising Stats<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6% of businesses use Social Media?<\/strong><\/li>\n\n\n\n<li><strong>82% of all paid social advertising investment was spent on Facebook in Q4.<\/strong><\/li>\n\n\n\n<li><strong>Instagram accounted for 8% of paid social ad spend in Q4; Pinterest took 7% of the budget share.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Twitter showed signs of life (reanimation?), inciting a 44% year-over-year increase in ad spend.<\/strong><\/li>\n\n\n\n<li><strong>Ad spend on social media is on pace to outgrow TV ad spend for the first time.<\/strong><\/li>\n\n\n\n<li><strong>There are more than <\/strong><a href=\"http:\/\/blog.business.instagram.com\/post\/120537653811\/the-next-steps-for-ads-on-instagram-new-formats\"><strong>2 million businesses<\/strong><\/a><strong> advertising on Facebook.<\/strong><\/li>\n\n\n\n<li><strong>32% of Gen Xers interact with brands at least once a month, which is higher than millennials (30%) and baby boomers (14%).<\/strong><\/li>\n\n\n\n<li><strong>81% of marketers who have executed influencer marketing campaigns agree that it is an effective form of communication.<\/strong><\/li>\n\n\n\n<li><strong>81% of all small and medium businesses use social media platforms.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>YouTube and video marketing stats<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>80% more conversion after using video on LP<\/strong><\/li>\n\n\n\n<li><strong>87% of online marketers use video content.<\/strong><\/li>\n\n\n\n<li><strong>Video drives a 157% increase in organic traffic from SERPs.<\/strong><\/li>\n\n\n\n<li><strong>LP with Video have 53% more chance to get page1 rank in search engines<\/strong><\/li>\n\n\n\n<li><strong>Email with a video have 96% more CTR<\/strong><\/li>\n\n\n\n<li><strong>People spend 80% more time on LP if video is there<\/strong><\/li>\n\n\n\n<li><strong>People watch more than an hour of videos a week on Social<\/strong><\/li>\n\n\n\n<li><strong>Over half of video content is viewed on mobile.<\/strong><\/li>\n\n\n\n<li><strong>Video content provides best ROI.<\/strong><\/li>\n\n\n\n<li><strong>Video helps marketers to grow revenue 49% faster than non-video users.<\/strong><\/li>\n\n\n\n<li><strong>Sixty-four percent of consumers make a purchase after watching branded social videos<\/strong><\/li>\n\n\n\n<li><strong>GIF video perform<\/strong><\/li>\n\n\n\n<li><strong>Videos up to 2 minutes long get the most engagement.<\/strong><\/li>\n\n\n\n<li><strong>More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Amazon marketing advertising &amp; search stats<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>44% of shoppers go directy to Amazon for product search<\/strong><\/li>\n\n\n\n<li><strong>Amout spend on video content $3 Billion<\/strong><\/li>\n\n\n\n<li><strong>Amozon share in US retail ecommerce is 43.5%<\/strong><\/li>\n\n\n\n<li><strong>Digital ad revenue in US is approx. $2 B<\/strong><\/li>\n\n\n\n<li><strong>Number of user 320 million<\/strong><\/li>\n\n\n\n<li><strong>Amazon sellers earning more than $100000 or ore is more than 100000<\/strong><\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Influencer Marketing<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>83% of firms take their influencer marketing spending from their marketing budget, survey shows better engagement rates for smaller influencers than for larger ones.&nbsp;<\/li>\n\n\n\n<li>For influence marketing you need to find perfect social media influencers, authenticity is the biggest selling point.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Different kinds of influencer as being:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Micro-influencer: less than 15,000 followers<\/li>\n\n\n\n<li>Regular-influencer : between 15,000 and 50,000 followers<\/li>\n\n\n\n<li>Rising-influencer : between 50,000 and 100,000 followers<\/li>\n\n\n\n<li>Mid-influencer : between 100,000 and 500,000 followers<\/li>\n\n\n\n<li>Macro-influencer : between 500,000 and 1,000,000 followers<\/li>\n\n\n\n<li>Mega-influencer : more than 1,000,000 followers<\/li>\n<\/ul>\n\n\n\n<p><strong>Microsoft Advertising to treat phrase match the same way Google Ads does<\/strong><\/p>\n\n\n\n<p><strong>Google Ads Earnings Up 32% While Microsoft Bing Ads Earnings Up 17%Analysis: Apple Search Ads now account for 58% of iOS app installs from an ad click, up from 17% a year ago; Apple to earn $5B from its ads business in FY 2021&nbsp; \u2014&nbsp; iPhone maker&#8217;s share of mobile app advertising market has tripled in six months&nbsp; \u2014&nbsp; Apple&#8217;s advertising business has more than tripled \u2026<\/strong><\/p>\n\n\n\n<p><strong>$79 billion spend\/year &#8211; Shows the reliance on SEO<\/strong><\/p>\n\n\n\n<p><strong>44% people start online shopping from Google search<\/strong><\/p>\n\n\n\n<p><strong>37.5 % of e-commerce traffic comes from search engines<\/strong><\/p>\n\n\n\n<p><strong>23.6 % order comes from search engines<\/strong><\/p>\n\n\n\n<p><strong>Gartner predicts that 30% of all searches will be done without a screen by 2020.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC Stats, Social Media Advertising Stats, Digital Stats Some PPC Stats that will give strength to your thought for using PPC: Social Media Advertising Stats YouTube and video marketing stats Amazon marketing advertising &amp; search stats Influencer Marketing Different kinds of influencer as being: Microsoft Advertising to treat phrase match the same way Google Ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-stats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Stats - iAdsClick AI Marketing Analytics Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iadsclick.com\/blog\/ppc-smo-ads-stats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Stats - iAdsClick AI Marketing Analytics Solutions\" \/>\n<meta property=\"og:description\" content=\"PPC Stats, 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