Audience Management Services – Audience Creation, Audience Segmentation – Custom Audiences Remarketing – Expanding Audience Reach & Acquisition

Effective audience management is essential for optimizing digital marketing efforts, enhancing personalization, and improving conversion rates. Our Audience Management Services leverage powerful tools such as Google Analytics (GA4), Google Ads, Facebook Ads, Adobe Target, and Adobe Audience Manager to create, segment, and target high-value audiences across multiple platforms.

Google Analytics & Google Ads Integration

With Google Analytics, we help you create audiences from segments, track user behavior, and build remarketing lists for targeted advertising. Through GA4, we set up predictive audiences to engage users based on actions like “Add to Cart” and “Abandon Cart” behaviors. These insights allow for better retargeting strategies in Google Ads using Lookalike Audiences from Facebook Audiences or other sources. We also enable RLSA (Remarketing Lists for Search Ads) to improve search campaign effectiveness.

We enable businesses to create audiences from segments in Google Analytics and seamlessly integrate them with Google Ads for advanced remarketing strategies. By utilizing predictive audiences and prebuilt audience suggestions, such as Beauty & Fitness registered users or add_to_cart event-based audiences, we refine your targeting strategy for better results. Our services include:

• Lookalike Retargeting: Using Facebook audiences in Google Ads to expand reach.
• Abandoned Cart Remarketing: Creating a Lookalike Audience in GA4 to target users who added items to their cart but didn’t complete checkout.
• Custom Segments & Audience Lists: Identifying new users, non-converted users, organic traffic, paid traffic, and social audiences to build data-driven marketing strategies.

Adobe Target & Adobe Audience Manager

For deeper personalization, we use Adobe Target and Adobe Audience Manager to deliver personalized experiences through activity testing, experiment audience segmentation, offers, and recommendations. By combining Adobe Analytics with Adobe Target (AT + Analytics), we create a seamless data-driven approach to audience segmentation and retargeting.

For businesses leveraging Adobe Analytics and Adobe Target, we specialize in personalization, audience segmentation, and dynamic content delivery. Our expertise in Analytics + Personalization (AT + Analytics) allows us to conduct:

• A/B testing & activity testing for audience engagement.
• Experimentation & personalized offer recommendations based on user behavior.
• Custom audience segmentation using Adobe Audience Manager (DMP) to enhance targeting precision.

Custom Audience Segmentation & Remarketing

We define audience attributes based on industry verticals, using both standard remarketing attributes and non-standard attributes for enhanced segmentation. Our approach includes analyzing data points across various stages of the funnel, such as:

• Product Detail Pages
• Shopping Cart & Checkout Pages
• Funnel Step Pages

For Dynamic Remarketing, we track user interactions with webpage elements, such as:

• Add to Cart Button
• Checkout Button
• Remove from Cart Button
• Apply Coupon Code Button
• Proceed to Next Checkout Step Buttons

Dynamic Remarketing & Webpage Optimization

We optimize key webpage elements for dynamic remarketing, ensuring that users who engage with your website receive relevant ads across platforms. Our strategies include:

• Tracking engagement on crucial pages like product detail pages, shopping cart, checkout, and funnel step pages.
• Monitoring interactions with essential elements such as add to cart, checkout, remove from cart, apply coupon, and proceed to next step buttons.

By integrating these signals, we create custom audiences for platforms like Google Ads, Facebook, Instagram, Snapchat, and CRM databases, helping brands retarget effectively.

Expanding Audience Reach & Acquisition

To acquire new audiences, we use data from Google, Facebook, Instagram, and CRM systems to build Lookalike Audiences and expand customer reach. Additionally, we explore emerging platforms like Snapchat and integrate with tools like PIMcore and Adobe Audience Segmentation to refine targeting strategies.

Why Choose Our Audience Management Services?

• Data-Driven Targeting: Advanced segmentation strategies using Google Analytics, Adobe, and CRM data.
• Personalization & Experimentation: Tailored content experiences through Adobe Target & A/B Testing.
• Cross-Platform Audience Expansion: Seamless integration with Google, Facebook, Instagram, and other ad platforms.
• Remarketing & Conversion Optimization: Creating high-intent audience segments for better ROI.

Expanding Audiences & New Targeting Strategies

We help businesses identify new audience segments beyond existing platforms by leveraging data from:

• Google, Facebook, Instagram, and Snapchat
• Customer Relationship Management (CRM) systems & databases
• Adobe Audience Manager, and advanced segmentation techniques

Whether targeting specific cities or broader regions like Rest of India, our team ensures your brand reaches the right audience with precision.

Why Choose Us?

With expertise in Google Analytics, Google Ads, Adobe Target, and Dynamic Remarketing, we provide end-to-end audience management solutions to help businesses:

✔ Build custom audience segments based on real-time data.
✔ Improve ad performance through personalized targeting.
✔ Maximize conversions with advanced remarketing strategies.

Let us help you build intelligent audience segments and maximize your digital marketing impact. Contact us today!