Digital Industry Update December 2018

Voice-activated shopping orders using Alexa tripled on Amazon YoY during 2018 holiday season 2.Microsoft launches Clarity, a new web analytics product in beta, to compete with A/B testing tools like Google Optimize — Microsoft today launched a new web analytics product in beta. Clarity is designed to help developers understand user behavior at scale, including…

Influence Marketing

Influence Marketing: Influencer Social Media Marketing Influential people in Social media can influence buyers and can add big value in product/services selling, branding and launching by reaching better target audience in their niche. It enhances consumer relationships with brands & its a business strategy using people to create brand influence over a specific community. Identifying influencers: People conversation…

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