Influence Marketing

Influence Marketing: Influencer Social Media Marketing

Influential people in Social media can influence buyers and can add big value in product/services selling, branding and launching by reaching better target audience in their niche. It enhances consumer relationships with brands & its a business strategy using people to create brand influence over a specific community.

  • Identifying influencers: People conversation that impact your brand, programs and products in the location of need. Do proper research of your prospective influencers.
  • Finding the right and relevant audiences
  • Creative Designing
  • Put your best ads  & content in front of more people.
  • Engagement
  • Convert
  • Tracking
  • Reporting

Social Influence:

  • YouTube influencer
  • Facebook influencer
  • Twitter influencer
  • Instagram influencer
  • LinkedIn influencer

Why its important for businesses:

Influencers Earning Stats

Influence Marketing

Influence Marketing – Influencers earnings

 

Top Influencers Earnings

Top Influencers Earnings

In online world, where the influence of key opinion leaders is growing fast, luxury brands now have to carefully consider whether that big traditional celebrity ambassadorship is really going to work for them.

Movie marketing : digital now commands 20-25% of paid movie marketing budgets. Digital influencers play a significant role for movie marketing, whether it is a first look launch, announcement of star cast or a trailer launch. Facebook and Instagram have a cumulative contribution of 21% in impacting the first day box office sales of Bollywood films.

Many companies outsource those campaigns that are too large-scale or complex to handle on their own to dedicated influencer agencies.  Influencer marketing space will continue to evolve in sophistication, customization and measurability.

Posts Images and videos by influencers treated as friend recommendation and consumers prefers.

Experiential marketing increases site engagement & influence sales.

Social media stars on Facebook, Instagram, YouTube and Musical.ly, SnapChat, Twitter, have higher engagement rates than traditional stars.

We use influencer tool & influencer marketplace.

1:9:90 model  “if you get a group of 100 people online then one will create content, 10 will ‘interact’ with it (commenting or offering improvements) and the other 89 will just view it.” by Charles Arthur, 2006

B2B Influencer Marketing

If you have to promote the brands like Coca-Cola or security software you need different approach.

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