Data-Driven Marketing – Database Marketing – People-Based Marketing Advanced Data Mining & Data Analysis
1) Consumer databases Marketing: We analyse the data about or from consumers and make a marketing plan based on this. Gathering, consolidation, and processing of consumer data and create lists to target for direct marketing communications.
2) Business databases Marketing: Companies uses big data to target audiences at bigger level to gather information about the users behavior and its demographics.
CRM, content management and business intelligence tools are making delivery of personalized information a reality.
- Data-driven Marketing
- Data-driven insights
- Marketing measurement
- Data Analytics
- Source of right data